It replicates one of the more iconic Batmobiles (the Tumbler) from a well-known movie, so it has strong “fan appeal”.
The 1:32 scale is display-friendly: it’s large enough to appreciate detail but compact enough to fit on a shelf.
The metal body + real rubber tyres give it collectible quality (feel and look) rather than purely plastic toy quality.
For collectors, the fact that it’s officially licensed and matches the movie reference is a plus.